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sensory research group is a specialized agency offering cutting-edge sensory and consumer research & consulting services across Asia.
We research all aspects of products as perceived by our senses. We focus on new product development as well as product optimization – for food as well as non-food products.
Our core business is ‘product understanding’ – using a variety of techniques, spanning from sensory expert panels, to consumer research, to emotional engineering, to advanced data analysis, to eye tracking technology... |